The Red Letter Archive

The Red Letter is one-page newsletter of marketing, advertising and business communication news, observations, tips and musings from Martin “Red” Fredricks.


Saturday, February 26, 2011

2006

January - Get Centered in 2006

February - Can You Join The Cult of Cults?

March - FredComm Takes Top Copywriting Honors at AdFed Awards

April - Don’t Orientate Me, Man

May - Cuts, Cakes and Copywriters

June - Five Steps to Creativity

July - Media Interviews: Be A Good Scout

August - In Order To Have A Greater Impact…

September - Brand Positioning by Bennett Brauer

October - “A Logical Absurdity”

November - Bosses: Avoid Messy “Shoulding”

December - Let’s Hear It For Looney Language
Posted by MCFIV at 2:01 PM
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Fredricks Communications helps regional, national and international businesses and organizations sell. Since 2004, we have been assisting B2B and B2C companies in building brand image, equity and reputation, improving overall communication programs and increasing sales. We do it by telling their stories, and we do that by developing strongly differentiated strategies, creating compelling communication tools and tying it all together with clear, concise and consistent messaging.

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